Photographic illustration of a working studio at dusk: notes and a laptop in the foreground, two colleagues out of focus.

About INTO

AI-native since the launch of ChatGPT.

We are entrepreneurs and operators. When ChatGPT launched in 2022, we started building with it that same week. We rebuilt our own company around AI, ran it, and stayed at the front of the technology as it changed. Now we build that advantage for other businesses.

Based in Montréal. Bilingual by default.

Our story

We built a business on it first.

  1. 2022

    ChatGPT launches. We start building with it the same week.

  2. Then

    We build INTO for Hospitality, an AI guest-services platform for short-term rental operators. It answers guests around the clock; about 75% of conversations are handled without a person. We still own and run it today.

  3. Then

    We build CORA to run our own company: it follows up, keeps everyone informed, and briefs our leaders every morning.

  4. Now

    We build AI systems for other companies, and train their teams to work AI-first.

An operator answers a guest at a hospitality desk at blue hour while a colleague reviews the screen beside them.

We built it. We still run it.

INTO for Hospitality is our own business. We built the AI, we run the operation every day, and we live with every edge case. That is how we know what production means.

Top 100
Canadian AI startups, ALL IN. About 75% of guest conversations handled autonomously.

Our values

What we stand for.

Radical Candor

We tell the truth with respect. Open, honest communication is the foundation of how we work and how we decide.

Act as an Owner

Everyone here has agency and makes decisions. We take responsibility for our actions and outcomes, and treat the company's success as our own.

All for One, and One for All

Success at INTO is a team sport. We support one another unconditionally, because real innovation comes from collective effort.

Hunger for Greatness

We're never satisfied with "good enough." We work harder, think deeper, and keep pushing what's possible.

Respect

Unwavering respect for our team members, partners and collaborators guides every interaction and decision.

Customer Obsession

Our focus is creating value for our customers. Our success is measured by the impact we make on the businesses we serve.

Now we build for others.

  • Operto's AI platform: six agents, twelve months from first sprint to production.
  • A budget-intelligence agent inside a large Canadian bank.
  • Puxxle: a research engine that cites every answer.
  • CORA and AI training, for companies that want what we built for ourselves.

You'll own what we build.

  • You own the IP, code, data, prompts and systems.
  • We document everything and train the people who will run it.
  • You never depend on keeping us.

Leadership

Who you'll work with.

Careers

A fully remote team, with colleagues and collaborators across North America, EMEA and Asia. If you invent at the frontier of AI, we'd like to meet you.

Careers →

Ask our AI

Ask about CORA, AI training, our work or how to get started.