Terms of Use — INTO Consulting

Effective: September 9, 2026

Last updated: September 9, 2026

Version: 2.0

Overview

Welcome to INTO Consulting. This website at www.weareinto.consulting is operated by INTO AI Inc., a corporation constituted under the laws of Quebec, Canada, operating as INTO Consulting ("INTO," "we," "us," "our").

These Terms of Use ("Terms") are a binding agreement between you and INTO governing your access to and use of this website, its content, and the forms, scheduling links, downloads, and interactive features on it (together, the "Site").

Read section 13 carefully. It limits our liability to you.

1. Acceptance and eligibility

By accessing or using the Site you agree to these Terms and to the Privacy Policy at www.weareinto.consulting/privacy, which is incorporated into these Terms by reference. If you do not agree, do not use the Site.

You must be at least 18 years old, or the age of majority where you live if that is higher, to use the Site. The Site is intended for businesses and business professionals, not for consumers acting for personal, family, or household purposes.

If you use the Site on behalf of an organization, you confirm that you have authority to bind that organization to these Terms, and "you" means both you and that organization.

2. What the Site is, and what it is not

The Site describes INTO's consulting services and publishes commentary, research, case material, and other content.

No professional or advisory relationship. Content on the Site is general information. It is not consulting advice, and it is not legal, accounting, tax, financial, investment, engineering, medical, or other professional advice. It does not take account of your circumstances. Using the Site, submitting a form, requesting a document, or booking a call does not create a consulting-client relationship or any other professional or fiduciary relationship between you and INTO, and does not oblige us to provide services to you.

No offer. Nothing on the Site is an offer to sell or a solicitation to buy any security, nor a binding offer to provide services. Any INTO engagement requires a separate written agreement signed by an authorized signatory of INTO.

Relationship to a signed agreement. If you or your organization has a signed services agreement, statement of work, or non-disclosure agreement with INTO, that agreement governs the services and any conflict with these Terms in respect of those services. These Terms continue to govern your use of the Site itself.

Do not send confidential information. Do not send us confidential, proprietary, or privileged information through the Site or by unencrypted email before a written agreement is in place. Information you send us outside such an agreement is not treated as confidential, and sending it creates no obligation of confidentiality on our part. Please also do not send us the categories of personal information listed in section 1.3 of the Privacy Policy.

Forward-looking and third-party content. Case material, results, metrics, and commentary describe particular circumstances at a particular time. They are not a prediction, promise, or guarantee of any outcome for you. Views expressed in guest or third-party content are those of the author.

3. Permission to use the Site

We grant you a limited, personal, non-exclusive, non-transferable, revocable permission to access the Site and to view, download, and print its content for your own internal business purposes and for evaluating whether to engage INTO.

You may quote or cite a reasonable extract of our published commentary if you attribute it to INTO Consulting and link to the source page.

Everything else requires our prior written permission.

4. Restrictions

You will not, and will not permit anyone else to:

1. copy, reproduce, republish, distribute, sell, licence, lease, or commercially exploit the Site or its content, in whole or in part; 2. modify, adapt, translate, or create a derivative work from the Site or its content, or remove or obscure any proprietary notice; 3. frame, mirror, or present the Site or its content as your own or as endorsing you; 4. use the Site or its content to train, fine-tune, ground, or evaluate an artificial intelligence or machine learning model, or to build a dataset for that purpose, without our prior written permission; 5. use any robot, spider, scraper, or other automated means to access, index, or extract data from the Site, except that a general-purpose search engine may index the Site in accordance with our robots.txt; 6. attempt to gain unauthorized access to the Site or to any system, account, or network connected to it, or probe, scan, or test its vulnerability; 7. introduce any virus, worm, malicious code, or other harmful material, or interfere with or place an unreasonable load on the Site's operation or security; 8. circumvent or attempt to circumvent any access control, rate limit, authentication, or security feature; 9. harvest or collect information about other users, or use the Site's forms to send unsolicited commercial messages, spam, or fraudulent, deceptive, harassing, defamatory, obscene, or unlawful content; 10. impersonate any person or organization, or misrepresent your affiliation with any person or organization; or 11. use the Site in breach of any applicable law, including export control and economic sanctions law, or from a jurisdiction subject to comprehensive Canadian or United States sanctions.

We may investigate a suspected breach and take any step available to us, including the measures in section 14.

5. Intellectual property

The Site and its content — including text, commentary, research, graphics, photographs, illustrations, video, audio, data compilations, page layout, design, and the software and code that runs the Site — are owned by INTO AI Inc. or its licensors and are protected by copyright, trademark, and other intellectual property law in Canada, the United States, and elsewhere.

"INTO," "INTO Consulting," "INTO AI," "Alfi," and our logos and product names are trademarks of INTO AI Inc., whether registered or not. You may not use them without our prior written permission, except in plain text to refer accurately to us or our services. Other marks on the Site belong to their owners, and their appearance does not imply any endorsement or affiliation.

Nothing in these Terms transfers any intellectual property right to you. All rights not expressly granted are reserved.

6. What you send us

Your submissions. You keep whatever rights you have in the content you submit through the Site. You grant INTO a worldwide, non-exclusive, royalty-free, transferable, sublicensable licence to use, store, reproduce, and adapt that content as reasonably necessary to respond to you, to manage our relationship with you, and to operate and secure the Site. Personal information in your submission is handled under the Privacy Policy.

You confirm that you have the right to send us what you send, and that it does not infringe anyone's rights or breach any law or any duty of confidence you owe.

Feedback. If you send us a suggestion, idea, or comment about our services or the Site, you grant us a perpetual, irrevocable, worldwide, royalty-free, transferable, sublicensable licence to use it for any purpose without restriction, attribution, or compensation. Please do not send us feedback you consider confidential or that you expect to be paid for.

7. Artificial intelligence features

The Site may include features that use artificial intelligence to answer a question, summarize content, or route an enquiry.

Output produced by such a feature is generated automatically. It may be incomplete, out of date, or wrong, and it is general information only, subject to section 2. Do not rely on it for a decision without checking it with us or with an appropriately qualified adviser. We do not warrant the accuracy, completeness, or fitness of any such output for any purpose.

Do not enter confidential, proprietary, or personal information about anyone else into such a feature. Interactions with such a feature may be logged and reviewed to operate, secure, and improve the Site, as described in the Privacy Policy.

8. Availability and changes to the Site

We may change, suspend, limit, or discontinue the Site or any part of it at any time, with or without notice. We do not promise that the Site will be available, uninterrupted, timely, secure, or error-free, and we are not liable to you if it is not.

9. Third-party sites and services

The Site links to and embeds sites and services we do not control, including scheduling tools, social media platforms, and video hosts. We do not endorse them, we do not control them, and we are not responsible for their content, availability, security, accuracy, or practices. Your use of them is governed by their own terms and policies. Review them.

10. Privacy

The Privacy Policy at www.weareinto.consulting/privacy describes how we handle personal information collected through the Site, including our use of cookies and optional website analytics. You control optional analytics through Privacy options in the Site footer.

11. Accessibility

We aim to make the Site usable by as many people as possible. If you encounter a barrier, tell us at hello@weareinto.consulting and we will try to give you the information or function you need in another way.

12. Disclaimer of warranties

To the fullest extent permitted by law, the Site and all of its content are provided "as is" and "as available," with all faults and without warranty, representation, or condition of any kind, whether express, implied, statutory, or arising from a course of dealing or usage of trade.

We specifically disclaim any implied warranty or condition of merchantability, fitness for a particular purpose, quality, durability, accuracy, title, and non-infringement. We do not warrant that the Site will meet your requirements, that its content is accurate, complete, current, or reliable, that defects will be corrected, or that the Site or the servers that make it available are free of viruses or other harmful components.

Some jurisdictions do not allow the exclusion of certain warranties. In those jurisdictions, this section applies to the fullest extent the law allows, and you may have rights that these Terms cannot exclude.

13. Limitation of liability

13.1 Excluded damages. To the fullest extent permitted by law, INTO and its directors, officers, employees, agents, licensors, and service providers will not be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, or for any loss of profit, revenue, business, opportunity, goodwill, reputation, data, or anticipated saving, arising out of or relating to the Site or these Terms, however caused and on any theory of liability, even if we were advised of the possibility.

13.2 Cap. To the fullest extent permitted by law, our total aggregate liability for all claims arising out of or relating to the Site or these Terms will not exceed the greater of (a) the amount you paid us for access to the Site in the 12 months before the event giving rise to the claim, which for the Site is nil, and (b) CAD $1,000.

13.3 What is not limited. Nothing in these Terms excludes or limits our liability for:

  • bodily or moral injury, or material injury, caused by our intentional or gross fault;
  • fraud or fraudulent misrepresentation;
  • anything else that cannot lawfully be excluded or limited.

13.4 If you have a signed agreement. If you or your organization has a signed services agreement with INTO, the limitation of liability in that agreement — not this section — governs the services under it.

13.5 Allocation of risk. The disclaimers and limits in sections 12 and 13 are a fundamental basis of the bargain between us, reflect that the Site is provided at no charge, and survive termination of these Terms.

14. Suspension and termination

We may restrict, suspend, or terminate your access to the Site at any time, without notice and without liability, if we reasonably believe you have breached these Terms or that your use presents a risk to the Site, to us, or to anyone else.

You may stop using the Site at any time. Sections 2, 4, 5, 6, 12, 13, 15, 16, and 17 survive any termination.

15. Governing law and forum

These Terms, and any dispute arising out of or relating to them or to the Site, are governed by the laws in force in the Province of Quebec and the federal laws of Canada applicable in Quebec, without regard to conflict of laws rules and without application of the United Nations Convention on Contracts for the International Sale of Goods.

You and INTO submit to the exclusive jurisdiction of the courts of the judicial district of Montreal, Quebec, and waive any objection to that forum on grounds of venue or inconvenience.

Nothing in this section deprives you of the protection of a mandatory rule of the law of your place of residence that cannot be derogated from by agreement, or of any right to bring a claim before a regulator or a small claims court where the law gives you that right.

Any claim must be brought within the applicable prescription or limitation period.

16. Language

The parties confirm their express wish that these Terms, the Privacy Policy, and all related documents be drawn up in the English language, and acknowledge that a French version of these Terms and of the Privacy Policy was made available to them at www.weareinto.consulting/fr/terms-of-use and www.weareinto.consulting/fr/privacy and could be examined before they expressed that wish.

Les parties confirment leur volonté expresse que les présentes conditions, la politique de confidentialité et tous les documents s'y rattachant soient rédigés en langue anglaise, et reconnaissent qu'une version française des présentes conditions et de la politique de confidentialité leur a été remise à www.weareinto.consulting/fr/terms-of-use et www.weareinto.consulting/fr/privacy et qu'elles ont pu l'examiner avant d'exprimer cette volonté.

The French and English versions have the same meaning.

17. General

Changes to these Terms. We may update these Terms. We will post the updated Terms at this URL and change the "Last updated" date. A change takes effect when posted, except that a material change takes effect 30 days after posting unless the change is required by law or needed to address a security issue, in which case it takes effect immediately. Your continued use of the Site after a change takes effect means you accept the updated Terms. If you do not accept them, stop using the Site. Material changes are recorded in the version history below.

Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and INTO about the Site, and replace any earlier terms of use for the Site. They do not replace a signed services agreement.

Severability. If a provision is held invalid or unenforceable, it is severed or read down to the minimum extent necessary and the rest remains in force.

No waiver. A failure or delay in enforcing a provision is not a waiver of it. A waiver must be in writing and signed by us.

Assignment. You may not assign these Terms without our prior written consent. We may assign them to an affiliate or to a party acquiring all or part of our business.

No third-party beneficiary. These Terms confer no right on anyone other than you and INTO.

No agency. Nothing in these Terms creates a partnership, joint venture, agency, franchise, or employment relationship.

Force majeure. We are not liable for a failure or delay caused by an event beyond our reasonable control.

Notices. We may give you notice by posting on the Site or by emailing an address you gave us. Send notices to us at hello@weareinto.consulting or to the address in section 18.

18. Contact

INTO AI Inc. (operating as INTO Consulting)
407 rue McGill, bureau 700
Montréal, Québec H2Y 2G3
Canada

General: hello@weareinto.consulting Privacy: privacy@weareinto.consulting

Version history

VersionDateChange
1.02025-05-01Initial Terms of Use
2.0September 9, 2026Rewritten to minimum standards. Added eligibility, restrictions including a prohibition on AI training use, submissions and feedback licence, AI feature terms, accessibility, liability cap with Quebec fault carve-outs, language clause, 30-day notice of material change, and general provisions.

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