The Year Operto Became an AI Company
Build, buy, or bring in a partner? The decisions behind a year of change at Operto, including where the AI acts and where a person stays in control.
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- Three paths
- Engineering taste
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What we learn building production systems, written for the people who run things.
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Build, buy, or bring in a partner? The decisions behind a year of change at Operto, including where the AI acts and where a person stays in control.
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Puxxle, a Montreal-based AI research platform for product teams, set an unusual standard before any code was written: the system would not be permitted to invent. INTO built the engine behind it.
Nexlead replaced the cork bulletin board near the grocery-store exit with a digital screen that interviews shoppers in under a minute and routes a qualified lead to local service providers, with sixty percent of revenue committed to cancer research.
Livya powered 3D listings for dozens of property developers across North America, but every buyer question still flowed to email. The company replaced that silence with a multilingual AI concierge aware of exactly where each buyer is standing on the site.
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